In this article I’m going to present a case study about how to determine where your website leads are coming from. Once you understand which marketing tactics are driving leads, then you can focus your resources on improving those tactics to generate even more leads and sales.
Background
One of our clients recently saw a spike in the number of leads requesting information about one of their services. It’s important to note that this was not a general increase in leads across the board. This client provides several different types of services so we needed to isolate just one of them for our research.
The goal was to determine what exactly was causing the increase in website leads for this service. Then, once we knew the cause, we could invest more resources to drive even more leads.
I’ll pause here and let you think of a solution.
