Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results.

When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it is vital to make your way to the top of the rankings.

In this guide, we will walk you through our proven, step-by-step process to catapult you to the top of the list. But first, let’s look at the main reasons why local SEO is so essential…

3 Reasons All Local Businesses Should Invest in Local SEO

1. Google is the New Yellow Pages: Until recently, the tried and true strategy for local businesses was to place an ad in the Yellow Pages and wait for the phone to ring. Today, though, a stunning 97% of people search for local businesses online, and Google is by far the most popular option.


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