I’m sure you’ve heard the saying, “throw spaghetti against the wall and see what sticks.” It’s a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn’t work (falls to the floor).
It’s a nice analogy to visualize the process of testing, and with two young children at home, I’m sure to get some live demonstrations soon. 🙂
However, there’s one problem with this saying. What happens if you try to throw uncooked or very under-cooked spaghetti against the wall? None of it will stick! You’ll just end up with raw spaghetti strewn across the floor.
In other words, if you’re trying to test multiple “uncooked” marketing tactics at the same time to see what “sticks,” then you’re going to be disappointed by the results.