A startup that makes high-tech notebooks crashed and burned on ‘Shark Tank,’ but business is booming


Rocketbook, a startup that makes and sells “smart” paper-and-pen notebooks that let users access their notes on the internet, crashed and burned in an episode of “Shark Tank.”

In 2016, Jake Epstein and Joe LeMay tried to raise $400,000 at a $4 million valuation, and left without a single offer from the show’s judges. Now, the founders say it’s the sharks’ loss.

Since the “Shark Tank” episode aired in May 2017, business has been booming.

Rocketbook has launched four products and sold over one million notebooks since its founding in 2015. The Rocketbook Everlast, a notebook that wipes clean with water, is Amazon’s best-selling wirebound notebook. According to the founders, the company has pulled $10 million in revenue to date.

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