A former Apple employee inspired Theranos CEO Elizabeth Holmes’ change from ‘frumpy accountant’ to her signature Steve Jobs-style black turtleneck

Elizabeth Holmes, founder and CEO of Theranos, speaks with Jonathan Krim, global technology editor at the Wall Street Journal, at the Wall Street Journal Digital Live (WSJDLive) conference at the Montage hotel in Laguna Beach, California, October 21, 2015. REUTERS/Mike Blake


Theranos founder Elizabeth Holmes was obsessed with Steve Jobs and Apple. Anyone who met her could instantly tell.

For years, her trademark style featured a black turtleneck, a blazer, and black slacks, accompanied by a baritone voice. Holmes changed her style once questions were raised around the accuracy of the company’s blood tests and regulators barred the company from operating a blood-testing lab for two years.

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