Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your website is performing online, signing up for Google Analytics (GA) will tell you virtually anything you want to know regarding your site’s traffic, rankings, consumers and so much more.
For those of you already set up with GA, you’ve probably spent some time trying to figure out which reports are most important. And if you’re like most people, you left the tool feeling confused because you couldn’t figure out how to get all of the great data that everyone talks about seeing in GA. This is normal.
Many of our clients come to us asking how they can use GA to find out how well their site is performing, and so I decided it was time to write a step-by-step guide in order to demystify the glory of GA.