Have you ever considered what a visitors experience is like when they’re on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales?
Using Google Analytics Goals will give you the answers to these important questions.
Without answering these questions, your marketing efforts are doomed to underperform. It’s not enough for shoppers to visit your business online; the whole point of “all this digital marketing stuff” is bringing in visitors who convert into customers.
You need to see whether you’re accomplishing your various Goals – and if you’re not, where your sales funnel is breaking down – in order to get the most return on your investment.