Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I’m going to discuss the best ways to utilize it to help increase conversions on your website.
Whether you run an online shop and want to better understand your audience to increase sales, or if you own a small business where your main objective is collecting leads, Google Analytics can provide you with everything you need to discover how you can improve in all aspects.
Let’s break down 5 of the best ways to utilize your analytical data.
1. Segmenting by Channel Type
By segmenting your data channel, you can really start to understand which marketing efforts are performing better than others, and also understand which efforts may need a little work.