If you’ve been around the internet for a while, you probably remember the days when flashing text, hit counters, and under construction signs were de rigueur. Your business’s website might not be on Geocities (TimesSquare represent!) or have tinkly auto-playing midi music, but that doesn’t mean it’s not desperately in need of an update. Here are five signs your website needs a refresh.
1. It’s Not Responsive
By responsive, we don’t just mean mobile-friendly. We mean mobile first.
Because more people are searching for websites on their smartphones, Google now looks at the mobile version of your website when determining rankings. If Google puts a greater emphasis on your mobile presence, so should you. Unfortunately, most small businesses take the opposite approach.
When you’re at work, you’re probably on a computer; when you’re writing a blog post or viewing your site, you’re likely on a computer too.