There’s a lot of advice online about what to do if your Facebook Ads campaigns aren’t working out, but if you’re new to running ad campaigns for your small business, the real question might be: how do you know if your Facebook Ads aren’t working? There are some tell-tale signs that it’s time to make some tweaks to your campaign, or even just scrap it altogether and start fresh. Read on to know what to look for.
1. Your Daily Budget Goes Unused
We all like to save a little money, but when it comes to your Facebook Ad spend, you should be spending most or all of your allocated budget each day. If you’re routinely spending less — the rule of thumb is less than 70% of your daily budget — there’s something amiss.