In today’s continuously evolving digital landscape where web pages usually change every second or even multiple times per second, web page monitoring tools are the name of the game. Web page change monitoring tools alert you of changes on a given web page according to your configured settings.
If you are a savvy online shopper, web page monitoring tools are built for you. You can get notified of bargain offers and price drops for in-demand products without sitting for the whole day hitting the refresh button on your system. As a journalist, you can monitor major news sites and social media profiles.
These tools provide bigger and better benefits to businesses. For instance, these help you monitor competitors’ social media pages and perform market research that allows you to adjust your pricing competitively. You can also monitor brand mentions as well as customer feedback on your social media pages.