Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings…
It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – she runs away. When you over-do it with Google, she’ll push you away as well!
So, in today’s article, I’m going to walk you through 4 “over-optimization” mistakes to avoid to ensure you don’t get pushed away by Google.
1. Stuffing Keywords into Page Titles
Google looks at the title of every page, and it helps to tell Google what your page is about. Your titles have a major impact on how your pages will rank in Google.
In case you’re not familiar, your title is part of the code of each page.