In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on…
But what about your website? Have you clearly defined the role of your website in your business?
I would argue your website is simply another member of the sales team. That means it’s responsible for selling or converting website traffic into leads and sales. That also means you analyze your website’s performance like you would review a salesperson’s performance.
If someone, or in our case your website, is struggling in sales, then here are 3 key questions to ask that will help you pinpoint the problem.
1. Are You Talking To The Wrong People?
In sales, it’s absolutely critical that you focus your time and attention on qualified prospects.