I wish I had this list when I was just getting started with Google Ads… It would have prevented countless early mistakes that cost me a lot of time and money.
The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it’s nearly impossible to set everything up correctly unless you follow a checklist. To make matters worse, Google Ads is unforgiving. Small mistakes like using default settings can end up costing you hundreds or even thousands down the road.
That’s why I’m providing a list of questions you need to answer to ensure you’re not missing any important details. Whether you’re just about to go live with your ads or they’ve been running for years, walk through the questions below to see if there’s any room for improvement…
1. Are you targeting buying-intent keywords?
One of the biggest mistakes with Google advertising is targeting research-intent keywords.