For many local businesses, deciding which marketing or advertising channels to invest in is difficult. The decline of local publishing has fractured local audiences, rendering traditional methods much less effective.
Subsequently, search engines are now the way most people seek and discover local businesses. Google and other search engines have done a good job of integrating local listings with customer testimonials, integrated maps with directions, easy contact information, etc. Search engines have really angled themselves to become the go-to resource for local merchants.
This means that executing an active SEO strategy is now the best place to spend marketing dollars, and here are ten stats to prove why.