If you’re a local business trying to market your products and services online, you need to know about local SEO.
Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same day.
It’s obvious people are searching for businesses such as yours in your area. But the real question is: Are they able to find you?
When someone searches for a local business, Google lists the best businesses for the product or service the users seek. Some of the most important factors influencing local search rankings are:
- Up-to-date Google My Business profile
- Website traffic and engagement
Let me take each one of these possible factors, so you have a better idea of what you need to do to increase your local SEO visibility.