If you’re not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article. These steps are designed to ensure you have all of your bases covered in your plan.
We don’t have any time to waste before the New Year so let’s dive right in…
Step 1. Do you Have Proper Tracking Set Up?
The first step is to review your tracking. Do you have the necessary tracking set up to measure the effectiveness of all of your marketing?
If you do, then skip down to step 2. If you have any doubt, then keep reading because there may be some holes in your tracking that would prevent you from making the best decisions with your marketing campaigns.
To know for sure you have to list all of the ways prospects contact you before becoming customers.