Google Ads: How Much Should You Spend?

Google Ads (formerly known as Google AdWords) is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google Ads.

Whenever we speak to potential clients or host a Google Ads webinar, one of the most common questions we hear is:

How much should I be spending in Google Ads?

That’s a great question and there are really 2 answers to this question.

First, Start with a Test Budget.

When you’re just starting out, you’ll want to contain your costs, because you don’t know what’s going to work.

You’re in testing mode. It’s possible that your initial test campaign will be profitable, but you may only break-even, or you may lose a little money. We’ve created a lot of campaigns that were profitable right out of the gate, but you shouldn’t expect this to happen.

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