With less than 2 months left in the year, it’s time to buckle down and create next year’s marketing plan if you haven’t already. If you have writer’s block or early onset Holidayitis, then this 4-step process will help you kick start your planning season.
Before we dive in I need to clear up an all too common misconception about marketing…
Are You Trying To Answer The Wrong Questions?
I bet you and your team are smart, maybe even smarter than me. 😉 But here’s the deal… It doesn’t matter how smart you are if you’re focused on answering the wrong questions!
Let me explain that point with an example. Several years ago we surveyed 155 business owners and asked them this question:
“What is your #1 question about digital marketing?”
As you would expect there were a lot of different responses, but the vast majority were essentially asking the exact same thing.