When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the “parking lot” it was clear we weren’t the only ones with that brilliant idea. The farm was jam packed with kids, parents, tractors, hay, and of course, pumpkins!
The farm must do pretty well in peak season, but as I’ll highlight in this article, they could be doing much better. As I chased my kids around, I observed 3 common marketing mistakes that were hurting sales on the farm. Don’t worry, this article is not specific to farming. In fact, the 3 mistakes I’m going to highlight are the same 3 we tend to find when conducting SEO audits for our clients. I know that sounds a bit odd, but trust me, you’ll learn how to improve your SEO from my adventures in a pumpkin patch. 🙂
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